Media Making Money, actually an amazing alliteration, A+

Pretty cute title, right? In actuality, there was a LOT more going on in this particular lecture than just media making money. There was pros and cons of conglomeration, monopolization, demassification and shotgun marketing. Woah, seems pretty daunting, but just bear with me. This was a fantastic lecture by the infamous Miller. It was pretty intriguing learn that advertising is more of a populist type thing, while sponsorship is more likely elitist. Probably my favorite part of the lecture was when vertical and horizontal monopolies were discussed. I was completely clueless to the fact at what vertical and horizontal monopolies were. I mean, I'd only heard of a monopoly through the board game. It was cool to find out that a horizontal monopoly is illegal, which is owning all the distributors for example, but its okay to have a vertical, which is to own each part of the process. Now, with shotgun marketing, it's to put a specialty ad in a media that's widespread to many people, some of which will be interested while others won't care at all. Like how Viagra might be advertised on the comic page of a newspaper, even though that section is mostly read by kids and teens, and bored adults who still have a lot of libido, but there still might be those few senior citizens that need it. Probably not that good of an example, but oh well. I love the name "shotgun marketing" too, for some reason.